By Noel Young

There’s nothing more frustrating than looking for a bottle opener when you are dying for that new cool bottle of beer.

Now Ogilvy Argentina have come up with a wacky idea for the beer brand Salta.

Knowing that rugby players can from time to time lose their teeth – and to promote Salta’s sponsorship of the Rugby Union – the brewer is giving some players who have lost teeth to the sport a free dental implant.

The gimmick is that the implant doubles as a bottle opener, as you can see from the video.

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Source: The Drum