By Seb Joseph

Heinz is launching a £4.2m pan-European advertising campaign, firing the starting gun on its annual push to capitalise on the rise in people having BBQs.

The Heinz “BBQ Heroes” push updates last year’s concept albeit with its first TV ads and weightier social media support. It launched this week and will run through to the end of summer as well as in Europe for the first time.

TV ads will play up the taste of the sauces, encouraging consumers to use them for BBQs. Other ads will offer tips on how to use the condiments as a marinade as well as push Read full story ›

Source: The Drum