By Mindi Chahal

Speaking in a panel session on developing an agile innovation-led culture at Marketing Week Live today (30 April) Roots said: “The enabler of data is the marriage of culture and data, with agility thrown in as well. If data is not valued within your organisation, whether you have the best system, processes and people, you don’t utilise it and embed it in what you do.”

Direct Line is hiring data scientists and admit there is a complexity behind what system, approach and processes needed to embrace it and admits that it’s easier for start-ups.

“When you’re starting from scratch it’s quite easy Read full story ›

Source: Marketing Week