International digital marketing agency Oban Digital has launched a report to help brands planning to expand into new international markets online.
The report, Understanding Your New Global Customer: 10 things you need to know about search and conversion when marketing to an overseas audience, highlights the often poorly understood cultural nuances that can have a dramatic impact on online businesses.
eMarketer estimates that global retail sales will grow 6.4% in 2015 to $23.927 trillion, with ecommerce accounting for $1.592 trillion, or 6.7% of that total, up nearly 21% on 2014.
With this booming international ecommerce market, brands are increasingly eyeing overseas markets to Read full story ›
Source: The Drum
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