Mercedez-Benz Van’s is set to sponsor UKTV’s Dave channel for the first time after inking a six month deal with Channel 4 sales.
it is the brand’s first foray into TV sponsorship with idents created by Cygnus Associates to appear around the programming strand Character’s on Dave, including programmes such as Storage Hunters, Mock the Week and QI.
To highlight the different characters that use the vehicles, a series of ten second idents depict different scenarios featuring a fictitious customer company’s branding on either a Citan, New Vito or Sprinter van.
Steve Bridge, managing director, Mercedes-Benz Vans said: “For us, the partnership Read full story ›
Source: The Drum
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