Mars Chocolate-owned brand Snickers has developed a voice recognition tool as part of its ‘You’re Not You When You’re Hungry’ global campaign.
i-Voice, which launches this week, is based on mobile voice-activated personal assistants but with a twist. Instead of providing a helpful response, the i-Voice delivers a sarcastic, bored and unhelpful comeback.
The tool only becomes helpful once Snickers shows up in the search results, reinforcing the You’re Not You When You’re Hungry messaging.
Working with developers, MediaMonks and AMV BBDO, Snickers created the bespoke tool, recording questions and answers for the most commonly asked questions on the Internet. Read full story ›
Source: The Drum
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