Hair care brand John Freida has launched an Instagram campaign as it looks to reshape its digital media activity and take a consumer centric approach.
The campaign marks the first time a haircare brand within EMEA has advertised on Instagram and follows the launch of John Frieda’s ‘me&john’ campaign at the beginning of the year.
The creative, handled by Brave, includes a variety of hair moments – such as an up-do created for a special night out, or tousled hair created for a summer hair look. ZenithOptimedia was tasked with developing and implementing the media strategy for the social media campaign.
Source: The Drum
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