By Gillian West

Whyte & Mackay has joined forces with restaurant booking website 5pm.co.uk to offer a free dram of whisky to customers.

Beginning Monday (4 May), those who book via 5pm.co.uk will receive a dram of Whyte & Mackay Special Blended Scotch Whisky at 100 participating restaurants across Glasgow and Edinburgh.

Whyte & Mackay on-trade director, Phil Keene, said the partnership was a way to “encourage consumers to try our whisky” and provides an “innovative way to target them in the on trade environment”.

“5pm is the ideal outlet to get Whyte & Mackay into the hands of our target audience in the perfect restaurant Read full story ›

Source: The Drum