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Benefit 'wants to give back' as it launches first global philanthropy drive

on May 1, 2015 | 0 comments

By Jennifer Faull

Benefit Cosmetics has rolled out its first global philanthropy programme, The Bold Is Beautiful Project, in partnership with charities Look Good Feel Better and Refuge within the UK.

From today (1 May), Benefit has pledged to donate one hundred percent of its profits from its brow wax services to Look Good Feel Better, which helps women and teenagers combat the visible side effects of cancer treatment, and Refuge which supports women and children escaping domestic violence. Those participating will also be given a free brow product.

“We’re at the stage now where we want to give back,” Kyra Oats, head of events Read full story ›

Source: The Drum