Diageo-owned vodka brand Smirnoff has launched a £4.5m campaign which centres around the theme of inclusive communities.
The We’re Open campaign launches with a series of playful out-of-home executions linked to upcoming cultural events. For example Smirnoff takes an alternative look at the General Election using the lines ‘Vote for the House Party’ and ‘Left wing, right wing, or chicken wings’, while its ongoing support of Pride is highlighted through statements such as ‘Homosexual, heterosexual, who-gives-a-sexual’.
The creative, which features Smirnoff’s no21 bottle, will run across the UK and Ireland through May and June and will be supported by media partnerships.
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Source: The Drum
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