By Alison Millington

The beer brand’s digital ad, which has appeared in three of London’s Underground stations, asks consumers if they are “beer body ready”, playing on the controversial “Are you beach body ready?” Protein World campaign, which was banned by the ASA this week following hundreds of complaints.

Dharmesh A Rana, senior brand manager for Carlsberg told Marketing Week: “We’ve had a really positive reaction to the ‘beer body’ campaign so far, and we feel the messaging we’ve used and the way we’ve positioned the advert means that we aren’t creating a positive or negative stance around the Protein World campaign, we’re Read full story ›

Source: Marketing Week