Email marketing isn’t going anywhere. In fact, it’s thriving. As The Drum reported late last year, email marketing spend in the US is projected to reach $3.1bn by 2019, up from $2.1bn in 2014. Driving much of this growth is consumers’ increasing preference to open – and act on – emails from their mobile devices. Fifty three per cent of total email opens occurred on a mobile phone or tablet in Q3 2014, according to Experian, while email is now the second-biggest marketing channel for mobile purchases.
Clearly, we’re in a period of email renaissance.
Source: The Drum
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