By Alison Millington

1. TfL will open up its tube stations to brands for renaming

Having temporarily renamed Canada Water station to Buxton Water to celebrate its sponsorship of the London Marathon last weekend, TfL has revealed it will open up all its stations to potential brand takeovers as part of its plans to generate £3.45bn in non-fare revenue over the next decade.

Graeme Craig, TfL’s director of Commercial Development told Marketing Week: “Over the last two years we’ve spoken to plenty of brands, from film studios to food makers, about renaming stations, but we haven’t gone through with it as the opportunities, not Read full story ›

Source: Marketing Week