By Seb Joseph

The long-anticipated showdown between Floyd Mayweather and Manny Pacquiao is smashing all revenue records in boxing, from commercial to broadcast. While eyes will be transfixed on the battle in the ring, advertisers and broadcasters will be battling to reap the commercial rewards from what is tipped to be the biggest fight in the sport.

From Pacquiao’s shorts to the conventional ad break, marketers will leave no stone unturned in their efforts to get their brands in front of the millions of boxing and casual fans expected to watch tomorrow’s fight (2 May). More than three million are expected to purchase the Read full story ›

Source: The Drum