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Mondelez pairs with US Women’s soccer team to ‘pass the love’ ahead of World Cup

on May 1, 2015 | 0 comments

By Minda Smiley

Mondelez International, whose products including Ritz and Chips Ahoy are the official snacks of US Soccer, has launched a socially-driven campaign to help support the US Women’s National Team before the 2015 World Cup this June in Canada.

The campaign, using the hashtag ‘#PassTheLove’, encourages fans and consumers to share a message of support for the team on a digital ‘Wall of Support’ found at passthelove.com. Once a message is posted, visitors will have the chance to win prizes such as snacks and US Soccer jerseys.

At three send-off series US games, the wall will be featured on a large-screen digital display, Read full story ›

Source: The Drum