By Seb Joseph

Facebook is feeding General Election data into the Coca-Cola London Eye in the run-up to next week’s polling day, lighting up the attraction, according to how people are talking about the parties and their leaders.

Tonight (1 May) saw the start of a week-long series of visualisations of the 52 million election-related interactions from over eight million people on the social network. From the main party’s political leaders to the key issues discussed, a different theme will show each evening, highlighting the scale of the General Election conversation happening on Facebook.

The first visualisations, which went live this evening, show which parties Read full story ›

Source: The Drum