By Jennifer Faull

Nationwide executive vice president and chief marketing officer (CMO) Matt Jauchius has left the business.

Jauchius has spent nine years at the American insurer, joining as VP of strategy in 2006 before rising to chief marketing officer in 2010.

Based in Ohio, Jauchius was behind the highly controversial SuperBowl advert, which showed a young boy talking about the things he would never be able to do because he had died in a preventable accident.

Nationwide was criticized for the ad, but Jauchius said he would not apologize for putting “a tough message in the middle of a party.”

According to Ohio-based newspaper, Read full story ›

Source: The Drum