By Nesh Pillay

Media planning software brand, Telmar, has appointed Anna Fountas president of the Americas.

Telmar is used in more than 100 countries by more than 25,000 users who want to analyze consumer and media data in order to properly target markets.

In her new role, Fountas, formerly president of the Traffic Audit Bureau, will be responsible for leading sales and client services in the US, Canada, and South America.

“Media planning software is more important than ever,” she said. “Every day advertisers get more options, complexity, data and urgency to contend with. Advertising depends utterly on targeting, and targeting relies increasingly on data synthesis.”

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Source: The Drum