By Gillian West

“Everything is copy”. These words of wisdom, passed down to bestselling novelist, director and journalist Nora Ephron by her screenwriter parents, are also the words of wisdom TBWA London chairman and chief creative officer Peter Souter lives by.

Starting his career at Delaney Fletcher Delaney in the mid-80s, Souter joined AMV BBDO in 1991, quickly climbing the ranks to replace David Abbott – a creative mind Souter says he grew up “devoted” to – and becoming executive creative director in 1997. After 17 years he took four years out to follow his passion for screenwriting, returning to adland in 2012.

“When I Read full story ›

Source: The Drum