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Brand of the Day: FIFA

on May 28, 2015 | 0 comments

By Nesh Pillay

Today we feature the International Federation Association of Football, better known as FIFA. On Wednesday, several arrests were made after US prosecutors accused FIFA officials of corruption and bribery.

1) The association

Founded in the early 1900s, FIFA was created to be a central governing body for soccer across the globe. It is the central organizer of major football events, most notably the World Cup. The association is headquartered in Zurich and follows the laws of Switzerland.

2) The sponsors

The association is sponsored by seven major brands: McDonald’s. Gazprom, Adidas, Coca-Cola, Visa, Budweiser and Hyundai. These brands pay top dollar -$1.4bn in 2014 Read full story ›

Source: The Drum