By Pedro Mona

Deceptive ad injections are setting the digital industry back years, according to ZenithOptimedia’s Pedro Mona, and advertisers and publishers need to work together to protect consumers, and the ad industry’s reputation.

Ad injections are not a new phenomenon, entering the public eye earlier this year when it was discovered that a number of Lenovo laptops were shipped with addons that placed display ads on Google. Further interest has been triggered by Google receiving over 100,000 complaints from Chrome users in the past year. What’s the cause for concern and what measures need to be put in place to protect advertisers, publishers Read full story ›

Source: The Drum