By Gillian West

Pilgrims Choice is calling on the British public to select the soundtrack for its TV campaign.

‘Choose a Choon’, created by Karmarama, invites viewers to choose from eight different tracks for the TV ad.

Launching Monday (1 June) the ad shows workers in a fictional Pilgrims Choice factory doing some eye-catching dance moves to celebrate a discerning shopper’s decision to purchase a pack of Pilgrims Choice cheese.

An online and mobile campaign asks viewers to vote for their favourite track by visiting a dedicated website and making their track selection from a choice of eight – including metal, house, French, jazz, Read full story ›

Source: The Drum