By John Glenday

Traditional brands such as the BBC, M&S and Boots are beginning to claw back some lost ground against digital heavyweights Amazon and Google, according to the latest Useful Brands Playbook.

A poll of 2,300 adults commissioned by digital product and service studio 383 showed that whilst Amazon remains at the top of the digital pecking order its margin of victory has been eroded.

The survey found that 57 per cent of respondents rated Amazon as the most useful brand in their digital lives, followed by Google on 49 per cent and the BBC on 29 per cent.

John Newbold, co-founder at 383, commented: Read full story ›

Source: The Drum