By Seb Joseph

Shell is lifting the lid on the lives of some of the world’s most exciting drivers through a series of films promoting its premium fuel Shell V-Power.

The films chart the trial and tribulations expert drivers such as firemen and stuntmen face on a daily basis, emphasizing why premium fuel is core component to their success in the dangerous tasks they have to regularly overcome.

Created by Iris Worldwide, the long-form content series kicks with two films; Staying ahead of Fear (Fire truck) and Staying ahead of Gravity (Stuntman). The films launched online and on video-on-demand this month in the UK first Read full story ›

Source: The Drum