By Thomas Hobbs

Shazam will add visual recognition functionality to extend the mobile engagement platform’s reach to posters, packaged goods and print media which feature the Shazam logo, with brands including Disney, Levi’s and Sports Illustrated already signed up to the service.

Although scanning will typically link through to trailers or additional product information, Shazam is also working on exclusive content with brands under the ‘Shazamable’ ads branding.

Disney is the first brand to take this up, with consumers who scan the movie poster for the new George Clooney film Tomorrowland in the Shazam app linked through to an exclusive interactive world promoting the film.

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Source: Marketing Week