By John McCarthy

Google has announced that a Buy button is coming to its search results soon.

Speaking at a Re/Code event, Omid Kordestani, Google’s chief business officer, broke the company’s silence on the issue.

He said: “There is going to be a buy button, it is actually imminent,” according to the Wall Street Journal.

Kordestani said the feature would reduce the “friction” of e-commerce and help increase click through rates.

He added that the buttons would first emerge in the coming weeks. The buttons will appear alongside ‘Shop On Google’ sponsored results only on mobile devices.

The move will help Google fight back against Amazon Read full story ›

Source: The Drum