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Need to Know – The latest US media & marketing news: Visa threatens to pull Fifa sponsorship, Google confirms buy button & CBS may strike deal with Apple

on May 28, 2015 | 0 comments

By Rebecca Stewart

Morning all, here’s a glimpse at all the media and marketing news you should know today.

1. Visa has threatened to revoke its World Cup sponsorship in light of Fifa’s latest corruption scandal. The card issuer said that the body must “make changes now” and that it will “reassess” its sponsorship should it fail to do so. Fellow sponsors McDonald’s, Coca-Cola and Adidas have also expressed concern over the allegations.

2. Google’s chief business officer has confirmed that a ‘buy’ button is coming to search pages, reports the Wall Street Journal. Speaking at a tech conference yesterday Omid Kordestani said the Read full story ›

Source: The Drum