Formula E has revealed that social video embedded on Facebook and YouTube has caused an online engagement surge, following a partnership with video company Grabyo.
The racing championship has been sharing real-time highlights of its heats online using Grabyo technology, reporting greater user interactions during its Monaco and Berlin ePrix.
Together, both races boasted 350,000 video views and 6.4 million impressions across Facebook and Twitter. Formula E and the London start-up are also encouraging the drivers and teams to create their own social video content.
Ali Russell, director of media and strategic partnerships at Formula E, said: “Grabyo VIP has made it much Read full story ›
Source: The Drum
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