Several key FIFA sponsors have expressed serious concerns following the arrests of top FIFA officials yesterday (27 May) amid an ongoing corruption investigation. Visa threatened to pull its sponsorship and Coca-Cola claimed the controversy has “tarnished” the World Cup brand.
Paddy Power is even offering odds on which sponsor will pull out first.
Emirates and Sony had already announced they would not renew their sponsorship contracts prior to this week’s arrests.
However, the latest brand statements are likely to be empty threats according to sponsorship experts. While brands will be exerting huge pressure on FIFA for change, most are unlikely to end Read full story ›
Source: Marketing Week
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