Design is how established brands immediately convey their history and values to consumers. Built up over many years, design tropes are the constant thread that runs through brands’ advertising, PR, packaging, web, mobile and even the way their staff dress. Have you ever seen a Googler in a beige suit?
For startups design is equally vital but they enjoy none of the heritage, reputation or indeed budget of their bigger rivals, and yet some still rise to the top, outcompeting big-name businesses and quickly earning brand equity. There is more than one path to that destination.
Investing on a shoestring
“Design is absolutely Read full story ›
Source: Marketing Week
Industry News
