Nationwide is launching its first internally created campaign, building on its ‘people before money’ positioning.
Despite the building society appointing VCCP to its £20m ad account in March, this is the first ad Nationwide has developed in-house.
It tells the story of a young man and his father who bond over a scarf, which when lost is returned via Twitter by a Nationwide employee. The concept aims to demonstrate that the brand puts customers first and ends on the tagline ‘on your side for generations’.
The ads debuted today 28 May and will be supported by a social media, digital and Read full story ›
Source: The Drum
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