With the next Commonwealth Games set for the Gold Coast, Australia in 2018, CGE is looking to “use its assets” to bring partners on board, Nick Evans, head of commercial at CGE, told Marketing Week.
“We want to build a winning England movement,” Evans said.
“We are trying to harness all that was good about Glasgow and build a commercial family that will be crucial to the long term success of Team England, both for Gold Coast 2018 and the next games in 2022.”
He said London 2012 “raised the bar in terms of interest in multi-sport games, participation, commercial activation and of Read full story ›
Source: Marketing Week
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