By Minda Smiley

Footwear brand Sanuk promoted its ‘never uncomfortable’ shoes on Jimmy Kimmel Live! earlier this week with a comedic stunt featuring Kimmel’s ‘Cousin Sal.’

The brand feature was the company’s attempt to appeal to consumers in a more organic and humorous way instead of relying on a traditional TV spot.

The promotion featured Cousin Sal grabbing people off the street and asking them to try on Sanuk shoes before standing in a ‘Circle of Comfort.’

Guests were then bombarded with uncomfortable situations, such as having a stranger spoon them or having someone breathe onion breath in their face. The overall message was that no Read full story ›

Source: The Drum