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Back Chat with Nissan's David Parkinson: 'Don’t take anything for granted, especially in digital marketing'

on May 29, 2015 | 0 comments

By Staff Writer

How are you and what’s keeping you busy?

I’m good. Nissan is on a massive drive to increase our digital capability in Africa, the Middle East and India, so I’m very busy trying to move those forward and bring them up to European and US standards.

What’s your biggest gripe at the moment?

Travelling. Between flying from Newcastle to London, Johannesburg, Tokyo, then to Dubai and Egypt, it’s killing me, but that’s the way it is.

What have you been loving recently?

I love a challenge. Going into those regions and looking at the capabilities they have today, benchmarking them and being able to leapfrog Read full story ›

Source: The Drum