By John Glenday

McCann Manchester has been named as advertising agency for specialist furniture retailer Harveys with immediate effect following a competitive review.

The appointment will see McCann Manchester take control of strategy, creative and implementation across both offline and online channels – although media planning and buying will remain with RP2.

Tim Marsden, marketing & e-commerce director for Harveys said, “The McCann team has an excellent retail pedigree having worked for Aldi for more than a decade and the team demonstrated real and original insight into our brand and the challenges we face. Importantly they showed how we could bring our positioning to Read full story ›

Source: The Drum