TBWA chairman and chief creative officer Peter Souter has outlined the thinking behind the Adidas Jump Store, as part of The Drum’s Dream Awards.
The latest in a line of creative luminaries to visit The Drum’s resident psychiatrist, Dr Sarracenia, Souter described the vision that came to him to inspire the Jump Store, a pop-up shop where all the Adidas shoes were free – as long as you could jump the 10ft to reach them.
“I had this fantastic dream. Identical blonde twins brought me a brilliant idea of shoes floating far above the ground, where only very athletic, talented basketball players Read full story ›
Source: The Drum
Industry News