Members of ISBA’s Digital Action Group, comprising 40 senior digital practitioners, had been waiting a year for Dominic Smales, MD of social talent management company Gleam Futures, to make a presentation to them. He’s obviously a busy man. It was well worth the wait.
Dominic was accompanied by ‘talent’ Marcus Butler at May’s Digital Action Group meeting. Marcus currently has 3.6 million subscribers.
Gleam Futures has 24 ‘talent’ on its books – vloggers who generate approximately 125 million monthly views.
Vlogging provides advertisers with a new platform from which to engage with that exclusive 18 to 34 audience, and Gleam is one of Read full story ›
Source: The Drum
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