By Thomas Hobbs

Despite only launching eight weeks ago, the Twitter-owned live streaming app Periscope, which allows users to broadcast live video straight from their smartphones, already generates 10 years of content daily according to its CEO Kayvon Beykpour. And, earlier this week, it widened its reach to mobile users by launching on Android devices.

Aside from users broadcasting live concerts from their bedrooms and controversial streams of PPV boxing matches, live-streaming is also proving popular among several high-profile brands. Some 19% of marketers are planning to use Periscope and rival app Meerkat in their campaigns this year, according to new Read full story ›

Source: Marketing Week