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Need to Know – The latest US media & marketing news: Amazon to launch own food line, Apple snaps up Metaio & Google unveils VR kit

on May 29, 2015 | 0 comments

By Rebecca Stewart

Morning all, here’s a glimpse at all the media and marketing news you should know today.

1. Amazon is getting ready to launch its own line of food and household products, says Business Insider. The items will reportedly fall under the retailer’s Elements brand. The firm has already filed for paperwork to get trademark protection in more than 20 product categories, including milk, coffee, soup, pasta, and water, as well as household products such as razors and cleaners.

2. Apple has acquired German augmented-reality company Metaio, asserts the Wall Street Journal. Commenting on the buy, the Silicon Valley behemoth issued Read full story ›

Source: The Drum