The Internet Advertising Bureau (IAB) Europe has appointed Nikki Mendonça, president of OMD EMEA, to its board.
Mendonça currently presides over 5,000 employees across 80 offices in 63 markets, and oversees $19bn in ad spend from global brands such as Renault, PepsiCo, Liberty Global and Walt Disney.
She said 2015 is a “pivotal” year to be appointed to the IAB Europe Board as the EU digital market continues to grow. It has doubled in the last five years, growing 11.6 per cent in the last year to €30.6bn.
“And with the European Commission’s plans to drive a digital single market strategy for Europe Read full story ›
Source: The Drum
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