By Jennifer Faull

Sainsbury’s has inked a deal with ITV that will see it run a TV campaign based on content submitted by the public.

The ‘Get Summer Started’ campaign was developed on the insight that small events or moments build excitement in summer, such as barbecues or eating lunch outside.

The 11 TV executions will run across ITV to highlight these moments and the role Sainsbury’s plays, with one of the executions also dedicated to Sainsbury’s Bank.

Ten further adverts will later air based on videos or images submitted by the public via Saisbury’s Twitter and Facebook pages. This content will be then be combined Read full story ›

Source: The Drum