By Nesh Pillay

Amazon has reportedly begun the process of creating its own food brand, having sought out trademark protection on a private label.

According to the Wall Street Journal (WSJ) the e-tail giant has sought the trademark protection for multiple household items – both perishable and non-perishable, including juice, milk, diapers, razors, pasta and cleaning products.

The sales would be very similar to grocery store-branded products, with Amazon products being sold beside name-brands.

These goods would be made available to Prime customers who pay a $99 yearly fee for their memberships.

It is still unclear how the goods will be priced, but it Read full story ›

Source: The Drum