Agencies have welcomed D&AD’s Ad Filter tool that allows people to swap boring ads for award-winning work from the body’s extensive archive.
Created by BETC Paris, the free installation for Chrome and Firefox replaces a bad pre-roll with the likes of Volvo’s ‘Van Damme splits’, Cadbury’s ‘drumming gorilla’ or Sony’s ‘balls’ with the click of the iconic yellow pencil.
The launch was particularly relevant as AdBlock Plus, which allows people to block “annoying” online ads, won a court case in Germany and marked the fourth time it had batted away legal challenges to its offering.
It comes as online advertising continues to Read full story ›
Source: The Drum
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