By Seb Joseph

Consumer goods business PZ Cussons has tasked Iris to mastermind the growth of its international brands such as Imperial Leather, Original Source and Carex.

The hire concludes a competitive four-way pitch that was run by Roth Observatory. Iris assumes oversight of all aspects of strategic brand development, creative execution and marketing across the company’s global personal care and African homecare brands.

Tim Perman, group category and brands director at PZ Cussons, said: “We were looking for an agency with the ability to partner with us on our growth agenda in Asia, Africa and Europe and to help us strengthen our key brands. Read full story ›

Source: The Drum