By Seb Joseph

Bud Light is the first alcohol brand on Snapchat, using the messaging app’s age-gated ads to appear around the content people are sharing around events.

It sees the brewer join the likes of Samsung and McDonald’s in buying media to appear in the montages of photos and videos Snapchatters are creating around specific events. Dubbed “Stories”, the feature is being used by Bud Light this weekend in order to push its annual secret Whatever US party, according to Ad Week.

Those beer fans lucky enough to attend the event can share their Snapchats around the event’s own sponsored Story on Read full story ›

Source: The Drum