By Andrew Boulton

Professionally speaking, the coexistence of a copywriter and their words is a horribly abusive relationship. Treacherously professing to be champions of language and its enduring power to persuade, there is not an ink-fingered scoundrel in the job today that has not frequently, wilfully and maliciously thrashed a particular word to death.

Since the pulsating alien egg of marketing burst open and flung grabby little fiends into the faces and minds of ‘the consumer’, many a word has been sucked utterly dry. Take the word ‘Love’. Whatever it could or should mean from a cultural or metaphysical point of view, in the Read full story ›

Source: The Drum