By Michael Hayman

By their deeds shall ye know them. Good advice from history and it’s why the re-election of Sepp Blatter is a disaster for football and a nightmare for the businesses backing it.

And while the Fifa president evoked the image of Fifa as a ship, right now that vessel looks more like the Titanic. It has been hit by a massive reputational iceberg and its sponsors look like doomed passengers.

But make no mistake, the global giants footing the bill for Fifa’s largesse are no prisoners; they have choices. The only question is will they take them?

Sports sponsorship is the big bazooka Read full story ›

Source: The Drum