The male skincare brand will launch a 360 campaign starting with a TV spot and Twitter activity in mid-June, as well as a wider OOH campaign in August.
It will also give consumers a chance to win tickets to sold out games through “heavy” in-store activity with major retailers over the next four months as well as through a Twitter promotion using the hash tag #scrumtogether.
Twitter will be a crucial platform for the brand during the tournament, according to brand manager Callum Galloway.
“The Rugby World Cup is the third biggest sporting event in the world, and from a social angle, it’s Read full story ›
Source: Marketing Week
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