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Need to Know – The latest US media & marketing news: Time erects paywall, Twitter automates Amplify & Google's Levi's wearables push

on Jun 1, 2015 | 0 comments

By John McCarthy

Morning all, here’s a glimpse at all the media and marketing news you should know today.

1. Google entered a new partnership with Levi’s to create a new generation of wearables. NBC reports that Project Jacquard will see Levi’s develop with Google clothes with embedded smart tech.

2. Time has established a paywall on its digital sites, according to Mediapost. The company’s paid content strategy will give readers access to a limited number of free articles before having to part with their cash.

3. George Zimmer has launched zTailors, an app which summons local tailors to make clothing alterations, which he Read full story ›

Source: The Drum