Protein World has exported its unique brand of adverts to the US by erecting its reviled ‘Beach Body Ready’ campaign on a several storeys high billboard in Times Square.
After the firm’s controversial London Underground ads were widely protested, vandalised – and banned by the ASA with a total of 260 complaints – the protein supplement firm has debuted the campaign in the US, starting in New York with LA to follow.
The massive installation of the ad, installed during the weekend, asks New Yorkers if they are ‘Beach Body Ready’.
Protein World marketing head Richard Staveley told Breitbart Read full story ›
Source: The Drum
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